- Is the “right” corporate culture the basis or an effect of successful e2.0 projects? -
In the context of enterprise 2.0 there is an ongoing discussion about the following question:
“Do we have to change the corporate culture to be successful with the internal and external use of social media or is the cultural change a result of the consistent transformation to an enterprise 2.0?”
In addition to the general discussion my daily consultant experience clarifies that task. In customer projects I usually introduce to the clients how to use a wiki as a tool for preparing, executing and wrapping up meetings, for instance live reporting during the meeting by all participants.
Obviously it’s an easy and simple option to gain a higher benefit.
All participants agree that they have to handle many daily tasks which now can be processed with much more efficiency and transparency by using collaboration tools. The pleasure at work increases and they feel more confident and satisfied.
It’s easy to see that a wiki prospectively will be a standard tool during meeting like a flipchart or beamer.
Often the following objection arises: “But we can`t believe, that this is working within our corporate culture.”
So in my opinion two questions come up:
(1) Is the “right” corporate culture or the relevant corporate evolution in connection with enterprise 2.0 the foundation for a success? or
(2) Is the cultural change an effect for the successful evolution to an enterprise 2.0?