Montag, 18. Oktober 2010

Social Software - An Enterprise Perspective - Part 3: SWOT Analysis of Micro-Blogs

Today we are continuing our series on Social Software- An Enterprise Perspective with part 3, the SWOT Analysis of Micro-Blogs.

History & Definition

Noah Glass and Jack Dorsey from Odeo Inc. first began to experiment with the idea of an micro-blogging application in March 2006. In 2007 at the SXSW interactive festival twitter was first located at flat panel displays. This can be defined as the birth of twitter. Here and here you can find two impressions from the early days of twitter.

Microblogging is also known as micro-messaging or micro-sharing within a network. In this network colleagues share information with short messages (140-characters). This messages can be used as sort of a status update and can be shared, viewed and even posted mobile.

Types of Micro-Blogs

There are different types of micro-blogging applications. The most known micro-blogging tool is twitter which is mainly used for private matters, advertising and marketing. Other forms of micro-blogs are for a example Communote or Yammer. For a more detailed list with over 30 different micro-blogging tools you can look up this post by Jörg Höwner.

Operational Area

Micro-blogs can be used in various approaches. Twitter for example is a good micro-blogging tool for all kind of public relations, marketing and personal contacts. But it is of course not the right application for the internal use of a company. For this kind of approach there is the possibility to build up an own internal micro-blogging application.

These internal micro-blogs can be used for status updates of e.g. project work. This allows all people who are working on the same project to receive real-time information about the project status, upcoming questions and completed milestones. A big advantage therein is, that meetings can be more time-efficient, because the project progress telling time can be reduced.

But there are a lot of other possibilities to use micro-blogs in an enterprise. Questions can be asked, meeting dates can be evaluated, information can be shared and lots of other things can be done. There is yet a wide range of possibilities and the potential of micro-blogs in companies is not close to being exhausted.

But what are the strengths, weaknesses, opportunities and threats of corporate based micro-blogs?

SWOT Analysis

The following SWOT analysis shows the most improtant facts of micro-blogs in a corporate environment.

View more presentations from enterprisezweinull.

In case you want to look up our previous SWOT posts on wikis or blogs, take a look here:

Further Readings



  1. Great work. I would like to add this infographic on enterprise microblogging to your well curated collection.

  2. Blogging is incredible and every blogger playing a great role to introduce new things in blogging. I always like to fly on different blogs and read the strategies of different blogger to understand the blogging in more depth. Being a bloggers I really appreciate your works and no doubt your blog is awesome.
    Love from Asad Niazi

  3. Have read many blogs in the net but have never come across such a well written blog. Good work keep it up.
    social networking for business


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