The idea behind “Enjoy Social Media” is to provide the users with enough Social Media Literacy so that they can act upon independently in the Web 2.0 environment. Here fore a Social Media Skill Matrix with the three layers “Knowledge”, “Skill” and “Approach“ has been developed, the project got approved and the budget provided in order to build a learning environment designed through workshops.
Social Media Education at Bayer formally consists of a Project Skill Matrix, a learning environment, workshops and customized solutions as well as presentations. The learning environment consists hereby of the curriclum, standards fort the „virtual trainers“ and the platform itself. Furthermore it consists of five different learning steps separated into two different levels (Discoverer & Explorer). The five learning steps according to the social technographics level are:
- Watch User Generated Content
- Join User Generated Content
- Collect & Share User Generated Content
- Critic User Generated Content
- Create User Generated Content
There are specific assignments to be fulfilled at each level for the participant/trainee with the Discoverer Level taking up to about 20 hours of time and the Explorer Level up to about 50 hours. The course is kept general for everyone and not specified to certain job positions so people can find out on their own how to use Social Media for their specific job purposes best.
The project has so far been established with several project partners working on technically setting up the learning environment in the “mixxt” community platform, developing webinars and training the moderators on how to instruct and lead the participants through the program. Additional partners are concerned with the facts of setting up a consistent literacy guide by adding “how-to” and “step by step” guides as well as more resources to the learning environment in order to make it easier for the participants to follow through the assignments. The role out of the platform is supposed to happen this year.
What do you think ? Is there a need of training your employees on how to use Social Media before they start doing it or do you think it is better to let everyone find out by him or herself?
Beneath you see a picture taken at the Enterprise 2,0 Summit 2010 of how the project looks like: