Improving Talent and Skill Management with Social Media in an Enterprise 2.0

In order to start a Enterprise 2.0 initiative you have to first build up Social Media skills within the company says Ellen Trude from Bayer Business Services. Offer a workshop or an information presentation about your own experience and ways of using Web 2.0.  But in order to do that you have to define the target group first and what the targets are.

The idea behind “Enjoy Social Media” is to provide the users with enough Social Media Literacy so that they can act upon independently in the Web 2.0 environment. Here fore a Social Media Skill Matrix with the three layers “Knowledge”, “Skill” and “Approach“ has been developed, the project got approved and the budget provided in order to build a learning environment designed through workshops.

Social Media Education at Bayer formally consists of  a Project Skill Matrix, a learning environment, workshops and customized solutions as well as presentations. The learning environment consists hereby of the curriclum, standards fort the „virtual trainers“ and the platform itself. Furthermore it consists of five different learning steps separated into two different levels (Discoverer & Explorer). The  five learning steps according to the social technographics level  are: