The Role of an Enterprise 2.0 - Manager

collaborative work of a generalist with pronounced business comprehension within a cross-functional team

Anja Wittenberger

This was one of the open space topics at the Enterprise 2.0-Summit 2010 in Frankfurt am Main. The probably most important European conference in the field of Enterprise 2.0 was filled with very helpful input and talks with other E2.0 experts. During the second day of the conference an open space took place with the leading question “What is the role of an E2.0-Manager?” and “Which tasks does he have and what kind of skills does he need?”

This text will give you a short summary of the outcomes of this open space topic.

At first, we clarified for the whole group that an E2.0-Manager is not a community manager and has a different range of responsibility. In details this means, that the E2.0-Manager is the person, who clears the way of change for enterprise 2.0 within an organization or company. He furthermore is responsible for the community managers within the company.
However, this discussion brought the group to the question, if this person can really be the type of manager in the conventional way? The discussion group negated this.

In fact he or she is: