Improving Talent and Skill Management with Social Media in an Enterprise 2.0

In order to start a Enterprise 2.0 initiative you have to first build up Social Media skills within the company says Ellen Trude from Bayer Business Services. Offer a workshop or an information presentation about your own experience and ways of using Web 2.0.  But in order to do that you have to define the target group first and what the targets are.

The idea behind “Enjoy Social Media” is to provide the users with enough Social Media Literacy so that they can act upon independently in the Web 2.0 environment. Here fore a Social Media Skill Matrix with the three layers “Knowledge”, “Skill” and “Approach“ has been developed, the project got approved and the budget provided in order to build a learning environment designed through workshops.

Social Media Education at Bayer formally consists of  a Project Skill Matrix, a learning environment, workshops and customized solutions as well as presentations. The learning environment consists hereby of the curriclum, standards fort the „virtual trainers“ and the platform itself. Furthermore it consists of five different learning steps separated into two different levels (Discoverer & Explorer). The  five learning steps according to the social technographics level  are:

Implementing Enterprise 2.0 into Established Companies

Last week I had the chance to join the Enterprise 2.0 Summit 2010 in Frankfurt. Thanks to Bjorn Negelmann and Cathrin Gill for this opportunity for me and Milos by the way. After two days of interesting presentations and use cases and inspiring discussions I had much input to think about. So I decided to write my thoughts and my new gained knowledge down.

How to Implement Enterprise 2.0 into Established Companies?

In most cases, Enterprise 2.0 will be implemented into existing and established companies, often with an old history and a well known corporate culture which was developed over long periods of time. So implementing Enterprise 2.0 into such companies can be difficult. There might be resentments against this approach, maybe because the company failed like so many others in implementing the model of knowledge management not too long ago. But there can be other “fears“ too. Enterprise 2.0 changes the work behaviour of employees, it changes the role of mid-level management and the top-management; knowledge will be organized in another way. All these changes can lead to resentments in a company.

The Role of an Enterprise 2.0 - Manager

collaborative work of a generalist with pronounced business comprehension within a cross-functional team

Anja Wittenberger

This was one of the open space topics at the Enterprise 2.0-Summit 2010 in Frankfurt am Main. The probably most important European conference in the field of Enterprise 2.0 was filled with very helpful input and talks with other E2.0 experts. During the second day of the conference an open space took place with the leading question “What is the role of an E2.0-Manager?” and “Which tasks does he have and what kind of skills does he need?”

This text will give you a short summary of the outcomes of this open space topic.

At first, we clarified for the whole group that an E2.0-Manager is not a community manager and has a different range of responsibility. In details this means, that the E2.0-Manager is the person, who clears the way of change for enterprise 2.0 within an organization or company. He furthermore is responsible for the community managers within the company.
However, this discussion brought the group to the question, if this person can really be the type of manager in the conventional way? The discussion group negated this.

In fact he or she is:

Enterprise 2.0 SUMMIT 2010 – Grenzen überwinden, Transparenz fördern

Der Enterprise 2.0 SUMMIT 2010 thematisiert die Erfolgsfaktoren für ein offenes, transparentes und flexibles Unternehmen. Internationale Experten- und Anwenderpanels diskutieren, wie Enterprise 2.0 Aktivitäten zum Innovations- und Wettbewerbsvorsprung beitragen.

 
Laut Wirtschaftswoche experimentieren bereits 77 Prozent aller deutschen Unternehmen mit dem Wandel zu einer sogenannten Enterprise 2.0. Während noch vor drei Jahren Telefon und Emails den Arbeitsalltag beherrschten, setzen Unternehmen heute bereits vielfach auf soziale Software-Werkzeuge wie Wikis, Blogs oder Microblogging. Bis 2013 wollen zahlreiche Konzerne weltweit ihre Investitionen in Enterprise-2.0-Werkzeuge verzehnfachen, denn sie haben die Entwicklungspotenziale des Web 2.0 für die eigene
Organisation erkannt:  Unternehmen mit einer ausgeprägten Kollaborationskultur steigern ihre Produktivität um bis zu 250 Prozent, haben Harvard-Wissenschaftler errechnet.

Upcoming: Enterprise 2.0 SUMMIT

Next week, Wednesday and Thursday there’s the Enterprise 2.0 SUMMIT in Frankfurt upcoming – this is one of the pivotal events for the Enterprise 2.0 community in Germany and Europe. Together we’ll be preparing and building deep understanding of the potentials of web technologies in corporations and we’ll be exploring and analyzing the challenges to organisational structures and processes.

To support this the SUMMIT combines panels, case studies, best practices and workshops in two high-energy days. Especially the best practices should be most interesting, as discussing with peers and innovative corporate users is much more valuable than sitting through vendor or consultant’s presentations.

The two days spent are a good investment, register here and be part of the event.